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22 noviembre 2009

Business: Opportunities in Television and Internet Video.

After years of anticipation, impending mass-market adoption for Internet-Video-to-the-TV is at hand. The 81-page report explains the unfolding scenario and identifies market opportunities for media companies, computer makers, CE manufacturers, cable & broadcast networks, CATV operators, and many others involved in television or Internet Video.

Television is entering its Third Generation characterized by Internet-Video-to-the-TV. The First Generation followed World War II when viewers generally received programming from three networks broadcast from local affiliates. The Second Generation emerged around 1980 when the CATV industry wired urban markets with an abundance of channels. This led to the formation of cable networks such as ESPN, MTV, Comedy Central, and A & E, among others.

Report Objective: The report has five objectives

First is to describe how consumers will choose to get Internet Video to their televisions. The multiple input sockets of flat panel TVs enables a growing abundance of Internet-ready devices to connect. Second is to identify the catalysts that will move Internet-Video-to-the-TV toward mass market adoption this year. Third, is to understand how incumbent industries will be impacted. Examples include CATV and Satellite operators, computer makers, TV set manufacturers, broadcast and cable networks, and Hollywood studios, among others. Fourth, is to explain how industry participants can adapt their products and services to capitalize on the emergence of Third Generation Television. Fifth, is to identify new investment opportunities.

Highlights:

Five catalysts will stimulate adoption of Internet-Video-to-the-TV this year.
Consumers are discovering that flat panel TVs and laptop computers have common connection sockets. Once mated the TV acts as a giant monitor for the laptop and the laptop becomes a Media Controller for the TV.
A large number of popular TV shows and movies are becoming available on the Net at websites like hulu. Since the sites are advertising-supported viewing is free to the consumer.
Rapidly growing traffic at YouTube and similar sites demonstrates that consumers like the Long-Tail content and want it on their TVs.
Internet users are accustomed to a multimedia experience on their computers and also want it on the TV screen.
A growing number of Internet-connected appliances connect to flat panel TVs such as video game consoles, laptop computers, and new devices like Roku and Vudu.

Who Should Buy:

Computer makers seeking to understand how the Media Controller application could stimulate demand for computers.
TV set manufactures wanting to learn how to design and promote their products that appeal to consumers desiring Internet-Video-on-the-TV.
Telephone companies who are looking for effective ways to compete with the CATV industry.
Cable and Satellite Operators looking for ways to adapt to the rise of Internet-Video-to-the-TV.
Hollywood studios seeking ways to generate revenues to offset declining DVD sales.
Advertising executives wanting to understand how to advertise on Internet Video once it gets to the TV.
Websites and services seeking to make a business out of Internet Video.
Venture Capitalists and Investment Bankers looking for good investment opportunities and to avoid bad ones.
Anyone needing to understand when Internet-Video-to-the-TV will become a reality and how consumers will choose to adopt and use it.